You already made
the diagnosis.
Keep the case.
Shockwave gives your practice something to offer between an NSAID and a surgical referral. OrthoWave adds it as a client-pay service line — and puts you in front of the owners already searching for it.
Portable OrthoWave · Veterinary Configuration
Your caseload isn't shrinking because of medicine.
The profession has spent four years protecting revenue by charging more to the clients it already has. The pricing lever still works, but it is getting shorter — and it does nothing about the harder question of where the next client comes from.
4 years
of consecutive decline in companion animal visit volume through 2025, with revenue growth coming from fee increases rather than patient numbers.
95%
of U.S. pets carry no insurance. Veterinary medicine is already a client-pay economy, so there is no billing infrastructure to build.
~40%
of dogs aged 8 months to 4 years show radiographic osteoarthritis in at least one joint. Most of it is undiagnosed and untreated.
Sources: Vetsource national practice data and the AVMA / Brakke Consulting market assessment presented at VMX, January 2026; NAPHIA State of the Industry Report, 2026; Anderson et al., Scientific Reports, 2024.
Two practices. Two different problems.
A small animal hospital and an ambulatory equine practice buy this for opposite reasons. Start wherever your caseload sits.
Companion Animal
A service line between medication and surgery
- Osteoarthritis — hip, elbow, stifle, tarsus
- Lumbosacral disease and chronic axial pain
- Supraspinatus and biceps tendinopathy
- Post-operative adjunct following TPLO
- Patients where NSAIDs are contraindicated
Companion animal →
Equine
Stop referring out the treatment you diagnosed
- Proximal and branch suspensory desmitis
- Superficial and deep digital flexor tendonitis
- Thoracolumbar pain and dorsal spinous impingement
- Distal tarsal osteoarthritis
- Podotrochlear region pain
Equine →
Every other company sells you a device.
We bring you the client.
The treatment was never the hard part — filling the schedule is. We run geo-targeted campaigns inside your protected market area, aimed at the owners already searching for answers to the problems you treat.
Campaign
Condition-specific campaigns run only inside your territory, built around the problems owners describe rather than the technology.
Qualified Lead
AI-assisted qualification captures the owner, the animal and the problem, and filters out enquiries that were never a fit.
Delivered To You
The lead reaches your team with that context attached. Your practice books it — and we train your staff on that call.
Your Medicine
You examine the patient, establish the VCPR and decide candidacy. Nothing is promised to an owner before you have seen the animal.
OrthoWave delivers leads — not appointments, not diagnoses, and never a treatment recommendation made to an owner before your examination. We do not book your schedule and we never contact an owner as though we were your practice. Program fees are flat and are not calculated as a per-case referral fee or a share of practice revenue.
Portable does not mean limited.
A lightweight, ergonomic shockwave system built for providers who want power with mobility — vibration damping, a digital touchscreen, and preset or customizable settings that travel with the practice.
- Pressure
- Up to 8 bar maximum output
- Frequency
- 6–30 Hz range
- Levels
- Six predefined levels, plus customizable settings
- Interface
- Digital touchscreen with preset workflows
- Applicators
- Interchangeable tips by diameter — broad coverage for large regions, smaller diameters to concentrate energy for deeper structures
- Handling
- Vibration damping, ergonomic and lightweight for clinic or farm call
Console & Handpiece
A program, not a purchase order.
Comparable systems are sold as capital equipment with a training day attached. Everything below is included from the day your practice launches.
Client Acquisition
Geo-targeted campaigns, condition-specific landing pages and qualified leads delivered to your team.
Training & Certification
DVMs on case selection and protocols, technicians on delivery and safety, front desk on the intake call.
Protocol Library
Indication and region-specific protocols for companion animal and equine patients, maintained online.
Protected Territory
No competing OrthoWave provider inside your designated market area, defined in your program agreement.
Applicator Tips
Interchangeable tips ordered through the provider portal, with pulse tracking and replacement alerts.
Two-Year Warranty
Full parts and labor coverage on the OrthoWave system for two years from delivery.
Read the whole thing before you talk to anyone.
Two program guides — indications, workflow, service-line economics and the regulatory detail that applies to your caseload. Written for veterinarians, not for animal owners.
Send me the guides
We’ll email both guides and confirm whether your market area is still open. Your details go to our team only.
Find out whether your territory is still open.
A short call to review your caseload, walk through the system, and confirm availability in your market area.
(877) 678-4605 · Monday to Friday, 9am–5pm ET